Last Wednesday we had a guest speaker in our agricultural communications class. His name is Chuck Zimmerman, and he and his wife are partners in business. They are the founders of agwired.com. They both graduated from the University of Florida with degrees in Broadcasting. They are very popular agricultural journalists who have won many awards throughout the Southeast and the Midwest for agricultural radio networks. Their career brought them to Missouri, where they started a blog to tell about agriculture. This turned into agwired.com, and today it is much more than a blog. AgWired is owned and published by ZimmComm New Media, LLC. ZimmComm blogs, podcasts, and manages RSS feeds for companies and organizations within the agriculture and renewable energy industries. This helps agriculture businesses promote their selves online. Every time you go to agwired.com there is something new to read or watch. They do a lot of on-location event blogging. They go to all the major agriculture events around the country and post things as they are happening. They use Facebook, Twitter, and Flikr. AgWired is also used as an online outlet where people can get copies of photos or interviews to post on their own website or use. All in all, they offer something that you can’t really get anywhere else right now. Throughout Chuck’s career, agriculture communications and journalism has definitely changed. In the past 9 years, social media has become a huge deal in our society, and as each type of media became popular, they had to educate themselves and learn how to utilize it to their business’s advantage. He embraced all the changes as they came and used it to create new agriculture business. Things such as Flikr, Facebook, and Twitter were all things that came about that he took benefit of to spread the word of agriculture even more. Looking into the future, I do see the role of agriculture communications and journalism changing even more. It seems like they come up with new ideas all the time, and I don’t see that changing any time soon.