Guest Speaker Chuck Zimmerman

Last Wednesday we had a guest speaker in our agricultural communications class. His name is Chuck Zimmerman, and he and his wife are partners in business. They are the founders of They both graduated from the University of Florida with degrees in Broadcasting. They are very popular agricultural journalists who have won many awards throughout the Southeast and the Midwest for agricultural radio networks. Their career brought them to Missouri, where they started a blog to tell about agriculture. This turned into, and today it is much more than a blog. AgWired is owned and published by ZimmComm New Media, LLC. ZimmComm blogs, podcasts, and manages RSS feeds for companies and organizations within the agriculture and renewable energy industries. This helps agriculture businesses promote their selves online. Every time you go to there is something new to read or watch. They do a lot of on-location event blogging. They go to all the major agriculture events around the country and post things as they are happening. They use Facebook, Twitter, and Flikr. AgWired is also used as an online outlet where people can get copies of photos or interviews to post on their own website or use. All in all, they offer something that you can’t really get anywhere else right now. Throughout Chuck’s career, agriculture communications and journalism has definitely changed. In the past 9 years, social media has become a huge deal in our society, and as each type of media became popular, they had to educate themselves and learn how to utilize it to their business’s advantage. He embraced all the changes as they came and used it to create new agriculture business. Things such as Flikr, Facebook, and Twitter were all things that came about that he took benefit of to spread the word of agriculture even more. Looking into the future, I do see the role of agriculture communications and journalism changing even more. It seems like they come up with new ideas all the time, and I don’t see that changing any time soon.


About akm17

My name is Alex Morris, and I am from a small, rural town in Missouri called Ballard. I grew up on a row crop and cow/calf operation. I have always loved the farm life, and I have always been very active around our farm. Now, for the first time, I have been away from where I grew up and am experiencing college. It is always good to go back home to the farm, and I try to make it there as often as I can. It’s my favorite place to be. Being away has only made me appreciate agriculture more. Here, at Missouri State University, I am majoring in Agricultural Communications and I plan to have an emphasis in graphic design. My goal is to be an advocate of agriculture. The way I am going to start “spreading the word” of agriculture is through this blog. I plan to share the issues I may come across, things I find in the social media, or topics that we disucuss in my Relations in Agriculture class or any of my other classes. I will also share stories straight off of my farm. I will talk a little about what goes on around there, and post pictures whenever I can, because they are worth a thousand words that don’t have to be typed. I love to take pictures and to tell good stories. Sometimes I may even talk about life in general if I come across something that needs to be shared. Overall, I am a very stong believer in agriculture. It’s where my heart is, and I want to make people aware of what is going on out there, and bring things to their notice they may not be aware of. I believe that is my job as an agriculture advocate, and this blog is just where I am starting out.
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