This week we had a guest speaker in my Agriculture Public Relation Class. Her name is Judi Graff. She is well known for her blog called http://farmnwife.com/. She talked to our class about why blogs are important, and why you should have one for your business. I am going to list the top 3 things I learned from her visit.
First, I learned the five items that she thinks all websites should have: A tagline, about areas, a contact page, call to action, and a fast load time.
Secondly, I learned a few blog post ideas that you can use. Some of her ideas were to blog about ten frequently asked questions, local issues, best/worst of, or ___ vs. ___. These are all good guidelines you can go by. You want to be sure to blog consistently to keep up your “traffic” so when it comes time to blog, and you don’t have an idea right off the top of your head, these are great starting points.
The third and most important thing I learned is that if you want your business to be found, you need to have a blog. A website alone isn’t going to cut it sometimes. So, without a blog alongside your business’s website, it is just kind of like an online brochure. Having a blog with your website is going to benefit you because you are constantly updating the blog and this is going to cause more interest. Because you are constantly updating, Google will recognize it, and your website and blog will become better searchable to others. Statistics show that companies that blog have 55% more visitors. B2B companies that blog generate 67% more leads per month, and B2C companies that blog generate 88% more leads per month.
Judging by these facts, I think it is easy to say that it is worth having a blog alongside your website. Now, on a side note from the business side of it for all of you wanting to do it for fun, this is great too! One reason for blogging that Judi brought to my attention is if we don’t write things down, then we aren’t always going to remember it like we would like to. A blog can simply be a journal of written history that someday your children and your children’s children can look at. Your story and the major events taking place that year will go down in history, and your family on down the line will really appreciate having that. Whether you are blogging for yourself or for your business, you should keep on blogging!